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Advertising That Differentiates

A&W Differentiates with Bigger Burgers. All Double Cheeseburgers are not created equal. The reason is the size of the regular hamburgers at each fast food restaurant chain. For example, McDonald’s has always used a 10 to 1 ratio for their regular hamburgers. That means they make 10 hamburgers out of […]

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Bank Household Acquisition Marketing

Brandtailing Campaigns Leverage Products & Services   In order to capitalize on their rebranding marketing investment, CCFBank has launched a brandtailing marketing and advertising campaign in their footprint markets. This checking acquisition campaign is the bank’s first major brandtailing effort and is designed to acquire new deposit customers in their […]

Co-branding with Celebrities
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Affordable Celebrity Sponsorships

Smaller Clients Can Afford Celebrities. Celebrities have been used in marketing since the dawn of modern advertising. Their job in the marketing mix has been used to accomplish many different goals and objectives. Some typical uses for celebrities: building brand awareness, endorsing products, connecting the brand to target audiences, creating […]

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Marketing That Rebrands

Marketing Plan Designed to Retain Customers and Attract New Ones.   Citizens Community Federal, located in Eau Claire, Wisconsin has been expanding in Wisconsin, Minnesota and Michigan markets. They have invested in technology, added loan and depository products, and developed traditional and in-store branch locations. To signal their commitment to […]

Advertising that Defines
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Brand Messaging That Defines

Brand Messaging Helps Move Consumers Through The Acquisition Funnel. Ellenbecker Investment Group hired Leap Marketing to help them develop a new branding campaign. The initial project resulted in the development of an outdoor campaign that the client liked so much they trademarked all of the billboard headlines. The origin of […]

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Creative that Positions

Finding the Right Niche Positioning Produces Results. First Federal Bank of Wisconsin needed a market position that would help to differentiate the bank in the Milwaukee market. The market is challenging from a marketing perspective with more than 50 banks and credit unions located in the five county DMA. First […]

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Brand Personality Drives Creative

Landmark Accomplishments. | The Right Voice. It’s not very often a client comes to you with a number of historic accomplishments and wants to find a way to capture and communicate those achievements in their annual report. First Bank Financial Centre had one of those years in 2014. ┬áLeap Marketing […]

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Branding for the Future

Leap Marketing Grows Again. Citizens Community Federal is a publicly traded, $500 million dollar community bank located in Eau Claire, Wisconsin. The bank footprint covers three states with 20 branches. They hired Leap Marketing to develop a marketing plan to not only launch a new brand name but also to […]

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Advertising that Leads

Lead With a Brand’s Accomplishments. Clients are always looking for a way to differentiate their brand from that of their competitors and when you lead in something that helps. Certainly, you can tell prospects and customers you are different and even explain the difference to them. But the absolute best […]

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Advanced Media Targeting (A.I.M.)

Advanced Integrated Media Targeting A.I.M. is an extremely powerful and sophisticated marketing weapon for all types of customer facing businesses that leverages available media assets and focuses them on a mission to win. Almost any marketing objective is achievable because the assets available in most trading areas cover every part […]