Marketing Campaign Connects With Professionals.
While providing customized banking products and services for business professionals is not new in the industry, it is for most community banks.
First Bank Financial Centre thought the strategy of providing customized banking solutions for professionals was a good way to leverage their small business banking expertise and their position as the #1 SBA Lender in Wisconsin.
In fact, this community bank ranks in the top 30 SBA lenders in the United States…..no small accomplishment for a community bank from Oconomowoc, Wisconsin.
Leap Marketing proposed this small business strategic solution as a way to help First Bank differentiate itself from all the other community bank competition and compete effectively with larger banks in the small business banking arena.
The agency developed a complete marketing and communications plan, positioning, creative and development of a specialized landing page resource for the 9 different professions being featured in the program. Each profession is offered specialized products and services that can be customized using cash management tools and other services that their profession might require.
One of the top complaints small business owners have with banks is that they believe banks don’t understand their business or industry. The Distinctive Business Solutions creative campaign attempts to connect with business professionals by asking a direct question about their banking. The digital connection leads the business professional to a landing page that cements the bank’s knowledge of their business or profession.
Here’s some the digital messaging being executed to connect to these professionals.
Attorneys and Legal Professionals
Samples of Other Professional Target Messages
The First Bank Financial Centre Distinctive Business Solutions product and service offerings are quite robust and rivals similar product suites available though super-regional and national banks.
The Distinctive Business Solutions program is being rolled out in phases by profession. The acquisition campaigns include geo-targeted, contextual and re-targeted digital media buys, highly targeted direct mail and a banker calling campaign to the most qualified prospects in each branch trading area.
If you would like to learn more about this program or any of the Leap Marketing’s financial services marketing programs, contact John Verre or give us a call @ 262-436-4080.
Leap Marketing is a member of the Wisconsin Bankers Association and Community Bankers Association of Illinois.