Leap Creates New Branding

Leap builds new branding for Marathon Savings Bank.

New Logo Marathon

Leap Marketing is proud to share a new brand identity we created for Marathon Savings Bank.

The bank has had a number of logo and taglines over their 110 year history.  However, the one symbol that has followed the bank throughout the years was a star.  Marathon Savings Bank, headquartered in Wausau, Wisconsin used the star to highlight their location in Marathon County.

After conducting a complete brand assessment with the management team of the bank, the agency recommended the bank update their image to capture many of the new products and services they have added over the past several years.  The assessment showed that the bank was not getting credit for those innovations.  Their old logo was one of the reasons their customers and prospects were not crediting them with advancement.  The agency recommended that a new logo would be the best place to start.

Old Icon and Logo
Old Icon and Logo

Leap Marketing also felt that they needed a new tagline to help differentiate the brand and act as a battle cry for employees.  The old tagline was a several years old and was a strong community bank message, similar to many others in the market.  The new tagline needed to be forward leading and emphasize the strong relationships their people have established with their customers and the community.

“Expect More From People You Trust”

Leap Marketing has a very strong financial services capability.  The agency principals have over 25 years of combined financial services background and can provide a complete suite of marketing services specifically oriented to that industry. The agency is an associate member of the Wisconsin Bankers Association.WBA_logo_300dpi_blue_rgb_2015

If you are considering revamping your brand image and would like to learn more about the capabilities of Leap Marketing please contact John Verre.