Leap Marketing wins BioLyte Laboratories Account
BioLyte Laboratories, based in Grand Rapids, MI, has selected Leap Strategic Marketing to be their new agency of record. Leap won the natural health products manufacturer after a month long review that included 3 Chicago based agency competitors.
BioLyte Laboratories is dedicated to artfully blending nature and science to create unique products that harness nature’s healing powers. These products enhance people’s lives and improve their overall quality of life. Most importantly, they believe in sharing their knowledge for the betterment of all.
Leap is excited to have such a cool, new assignment.
The Leap Agency business model is the perfect fit for BioLyte.
The business model of providing clients with on-demand, category specific expertise allowed Leap to present a strong line-up of experts that helped us put together a winning RFP and approach for branding BioLyte. Their stable of natural based products is poised to launch later this year with a new analgesic pain relief topical called NixPain.