Here's why you need your digital media footprint defined.
Major changes in local media and the online world over the last five years have effected your community bank’s ability to market effectively in your trading areas.
The demise of local newspapers | Large and small market
- Development of internet news content sites have been stealing readers for years and has grown to the point that local print sources are extremely costly and facing extinction
The fragmentation of local radio station listenership
- Streaming services and apps are slowly carving away at best listeners and market share
People's growing reliance on internet access anywhere | anytime
- There is an APP for almost everything
The fragmentation of local broadcast & cable television by cord cutters
- OTT streaming services like Hulu, Crackle TV, Pluto and Tubi are growing their viewership at a rapid pace
Digital transformation in the financial services industry has reached the stage that community banks need to start using online platforms and a more strategic digital approach to capture their target audience, and grow their assets.
According to the Financial Brand, digital ad spending continues to grow and is being used for branding and acquisition messages every year.
It's forecasted to increase by nearly 20% in the next two years and is primarily focused on display, search and social media marketing channels.
Creating your bank’s digital footprint.
Leap Marketing has developed a proprietary digital media footprint development process that works for all lines of business at your bank, regardless if you have online account opening or not.
The goal of this process is to develop a targeted approach that effectively delivers customer and prospect advertising in your bank's primary trading areas while eliminating waste. Currently, it's being used for community banks in Wisconsin and Illinois to not only build brand awareness, but also acquire new deposit and loan customers.
We would love the opportunity to show you some of the results we have accomplished for our clients and also build a digital media footprint for your bank.
Connect with Us
To get started on developing your bank’s digital footprint give John Verre or Laura Bonesteel a call @ 262-436-4080 or drop us an email.
Leap Marketing is an associate member of these community bank organizations.