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Leap Strategic Marketing has developed a proprietary media planning and performance-tracking process specifically designed for community banks. After years of perfecting this process, we’ve learned how to generate growth results while maximizing budget dollars and eliminating waste. Below is an overview of how our process works. Target your bank’s prospects [...]
The Opportunity for Community Banks has Never Been Better Most households have always been pretty reluctant to move their primary banking relationship. However, the pandemic and rise of new digital banking options have altered switching behavior, creating a big opportunity for those financial institutions that are aggressive and a risk [...]
A Proprietary Footprint Development Process. Leap Strategic Marketing has developed a proprietary process that works for all lines of business at your bank. The goal of this process is to develop a targeted approach that effectively delivers customer and prospect messages in your bank’s primary trading areas while eliminating waste. [...]
Harness The Power of Digital Video Advertising! This blog will help you understand how you can elevate your bank’s brand messaging with digital video. Most community banks have never been able to justify the cost of spot television because of the inability to target their messages to just their bank’s [...]
The Media Landscape Has Radically Changed. Digital transformation in the financial services industry has reached the stage where community banks need the assistance of outside marketing communication specialists to help navigate the new digital platforms and more traditional media channels. Those specialists should have an in-depth understanding of banking products [...]
Using Targeting to Maximize Marketing Results. Leveraging your target marketing options is definitely a best practice when you are looking to maximize your bank’s marketing results. When you have the right product configuration, with the right rate, term, and offer, coupled with your ability to open the product at the [...]
Refresh. Revitalize. Rebrand. Get Sales and Profits Growing. Older community banks have built substantial brand equity over the lifetime of their bank. Many of these organizations are constantly wrestling with ways to get their financial institution growing at a level that will satisfy their board of directors. While there are [...]
Your Brand’s Voice Defines Your Business Your brand is much more than a logo, tagline or unique creative design element. Brand voice is essential for marketers to create and manage the unique personality of their brand. Brands, just like people, have a voice – the tone, manner and style of [...]
Marketing During an FI Merger or Acquisition. If you are planning a bank or credit union merger, or if you have one taking place in your footprint market, you have some major marketing opportunities happening over the next year. As a marketer, the choices become pretty clear if you [...]
Campaign Connects to Culturally Changing Community. First Federal Bank merged with a Bay View Federal and the merger that connects the two banks was great news for both organizations. Bay View Federal had no checking accounts and was primarily a CD based deposit institution. First Federal was excited about the [...]