Branding for the Future

Leap Marketing Grows Again.

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Citizens Community Federal is a publicly traded, $500 million dollar community bank located in Eau Claire, Wisconsin. The bank footprint covers three states with 20 branches.

They hired Leap Marketing to develop a marketing plan to not only launch a new brand name but also to acquire new customers and grow their business. Leap now has a new client and is the new agency of record for CCFBank.

The new logo design intentionally incorporates many of the brand colors and design elements of the older design to help maintain their brand connection with their current customer base. More importantly, this new brand identity will help position the bank for the future of community banking.

 

Old Logo Design
Old Logo Design

Technological advances in both consumer and business banking are being adopted at tremendous pace thanks to the growth and sophistication of mobile technology. We believe this new branding along with a new customer centric voice of the customer will be successful at helping the bank achieve their ambitious future goals.

The agency and client plan on launching the new brand this summer. We look forward to sharing more of the work soon.WBA_logo_300dpi_blue_rgb_2015

To learn more about the financial services capabilities of Leap Marketing please contact John Verre or give the folks at Leap Marketing a call at 262-436-4080.