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Event marketing engages customers and employees with a celebration. When I was a kid and the family went on vacation, my dad played the “who invented” game with the kids. Questions like who invented the first Television? The Radio? The...
Smaller Clients Can Afford Celebrities. Celebrities have been used in marketing since the dawn of modern advertising. Their job in the marketing mix has been used to accomplish many different goals and objectives. Some typical uses for celebrities:...