Leap is the Right Solution.
Leap Strategic Marketing is not a traditional marketing communication agency. While the agency can provide all the disciplines of typical advertising and marketing agencies, we customize our service package to meet your specific needs.
Using Targeting to Maximize Marketing Results. Leveraging your targeting options is definitely a best practice when you are looking to maximize your bank’s marketing results. And while most community bank marketers do not have proprietary research on specific customer and market data, there are resources readily available to help […]Read More
Marketing During an FI Merger or Acquisition. If you are planning a bank or credit union merger, or if have one taking place in your footprint market, you definitely have some major marketing opportunities happening over the next year. As a marketer, the choices become pretty clear if you […]Read More
Refresh. Revitalize. Reposition. Community banks and credit unions that have a long history and built brand equity may need to update and reposition their brand for the next generation of consumers. And that is exactly what the management of F&M Bank in Tomah, Wisconsin decided to do with the help […]Read More
Campaign Connects to Culturally Changing Community. First Federal Bank merged with a Bay View Federal a little over two years ago. The merger of the two banks was great news for both organizations. Bay View Federal had no checking accounts and was primarily a CD based deposit institution. First Federal […]Read More