Leap is the Right Solution.

Leap Strategic Marketing is not a traditional marketing communication agency. While the agency can provide all the disciplines of typical advertising and marketing agencies, we customize our service package to meet your specific needs.

Our Work

  • Why Banks Need FI Marketing Specialists

    The Marketing Communication Rules Have Changed. The series ‘Mad Men’ was set in the advertising world of the 1960’s. While the world has changed dramatically, much of those same marketing strategies and tactics are still being employed by many traditional advertising and marketing firms. Most of those approaches start with a […]

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  • Targeting for Better Results | Leap Marketing

    Better Targeting Yields Better Results

    Using Targeting to Maximize Marketing Results.   Leveraging your targeting options is definitely a best practice when you are looking to maximize your bank’s marketing results. When you have the right product configuration, with the right rate, term and offer, coupled with your ability to open the product at the […]

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  • Bank Mergers and Acquisitions | Leap Strategic Marketing

    Merger. Are You a Shepherd or Wolf?

    Marketing During an FI Merger or Acquisition.   If you are planning a bank or credit union merger, or if have one taking place in your footprint market, you definitely have some major marketing opportunities happening over the next year. As a marketer, the choices become pretty clear if you […]

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  • Revitalizing Brand Equity

    Refresh. Revitalize. Reposition. Community banks and credit unions that have a long history and built some substantial brand equity over time. However, they may need to update and reposition their brand for the next generation of consumers. And that is exactly what the management of F&M Bank in Tomah, Wisconsin […]

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