Leap is the Right Solution.
Leap Strategic Marketing is not a traditional marketing communication agency. While the agency can provide all the disciplines of typical advertising and marketing agencies, we customize our service package to meet your specific needs.
Refresh. Revitalize. Rebrand. Get Sales and Profits Growing. Older community banks have built substantial brand equity over the lifetime of their bank. Many of these organizations are constantly wrestling with ways to get their financial institution growing at a level that will satisfy their board of directors. While there are […]Read More
The Marketing Communication Rules Have Changed. The series ‘Mad Men’ was set in the advertising world of the 1960’s. While the world has changed dramatically, much of those same marketing strategies and tactics are still being employed by many traditional advertising and marketing firms. Most of those approaches start with a […]Read More
Using Targeting to Maximize Marketing Results. Leveraging your targeting options is definitely a best practice when you are looking to maximize your bank’s marketing results. When you have the right product configuration, with the right rate, term and offer, coupled with your ability to open the product at the […]Read More
Marketing During an FI Merger or Acquisition. If you are planning a bank or credit union merger, or if have one taking place in your footprint market, you definitely have some major marketing opportunities happening over the next year. As a marketer, the choices become pretty clear if you […]Read More