Leap is the Right Solution.

Leap Strategic Marketing is not a traditional marketing communication agency. While the agency can provide all the disciplines of typical advertising and marketing agencies, we customize our service package to meet your specific needs.

Our Work

  • Merger. Are You a Shepherd or Wolf?

    Marketing During an FI Merger or Acquisition.   If you are planning a bank or credit union merger, or if have one taking place in your footprint market, you definitely have some major marketing opportunities happening over the next year. As a marketer, the choices become pretty clear if you […]

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  • Revitalizing Brand Equity

    Refresh. Revitalize. Reposition. Community banks and credit unions that have a long history and built brand equity may need to update and reposition their brand for the next generation of consumers. And that is exactly what the management of F&M Bank in Tomah, Wisconsin decided to do with the help […]

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  • Advertising That Connects

    Campaign Connects to Culturally Changing Community. First Federal Bank merged with a Bay View Federal a little over two years ago. ¬†The merger of the two banks was great news for both organizations. Bay View Federal had no checking accounts and was primarily a CD based deposit institution. First Federal […]

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  • Marketing That Seizes Opportunity

    A Changing Market Place | Growth¬†Opportunity.   When opportunity presents itself, smart business people grab for the brass ring. The Bank of Sun Prairie (BOSP) management is pretty darn smart. They knew that when a large, statewide bank who is headquartered in their backyard was sold to a much larger, […]

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