Revitalizing Brand Equity

John Verre | January 29, 2017 | no comments
Revitalizing Brand Equity

Refresh. Revitalize. Reposition. Community banks and credit unions that have a long history and built brand equity may need to update and reposition their brand for the next generation of consumers. And that is exactly what the management of...

Advertising That Connects

John Verre | December 20, 2016 | no comments
Advertising That Connects

Campaign Connects to Culturally Changing Community. First Federal Bank merged with a Bay View Federal a little over two years ago.  The merger of the two banks was great news for both organizations. Bay View Federal had no checking accounts and...